The production process of the consumer

Photo by Pier Francesco Grizi on Unsplash

What does it mean to be a conscious consumer?

We often hear conscious consumption can facilitate change as people are more aware of their actions and so modify their behaviour accordingly. We come to understand the harm our actions contribute to, so take responsibility for our choices as we are conscious of the effect beyond the immediacy of the satisfaction of the good or service consumed. There is a “good” that extends beyond my own individual consideration, be it societal or ecological and we give this due consideration in our purchasing. Exactly what kind of change is envisaged here, and is it sufficient to constitute change?

What does it mean to be a conscious consumer?

Aware of what

So what it is we need to be conscious of so that activism, so a form of action beholden to market dynamics as an arbiter for the future is released from the rationing, the portioning of change in lots? We must become aware we consume our time, so consume the potential of ourselves for consumption to become a compensation of things that substitutes for the existential lack such economising entails. To consume ones time means a marginality is pre existent, in order for it to fold back upon itself in order to consume it to no end. Time can only be consumed if time has been turned into a means to produce the form of life that necessitates this consumption so as to maintain the action that does not potentialise anything in its activity. So we legitimise to ourselves we value our time, we say this, but we value it as an economic good, so a means to produce the form of life where we spend our time. We spend our time as leisure to no end, there is no potential in time if spent as an economic good as it is a past time; past the time of its potential, the instant of its actualisation of its potential for change.

Photo by Alexander Kovacs on Unsplash

Diminishing return on the form of life

An aspiration yet to ground

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Lincoln Smith

Lincoln Smith

I am a no one like you, amorphous, ready to be defined, to be brought forth, to be given credit for my want of life, so i can be a consumer of it.