Originally posted on Enterprise Good To create beyond the world of the consumer When market oriented we presuppose the world is just a given, there is a disavowal of creativity on our part. We accept ourselves as consumers so inadvertently legitimise the extent of the agency we animate. Want is primary because money is presupposed, as we are…

Originally posted on enterprisegood.com Beyond consumer sovereignty is… What would it mean if we no longer considered demand to be commensurable to consumer sovereignty, but rather command? Would this sovereignty initialise the post consumer world, as agency is progressively released from the captivity of wants primacy to implicate the world at large? …

Check https://enterprisegood.com/ for more articles What does it mean to be a conscious consumer? We often hear conscious consumption can facilitate change as people are more aware of their actions and so modify their behaviour accordingly. We come to understand the harm our actions contribute to, so take responsibility for our choices as we are conscious of the effect…

A peculiar magic? The holy grail of marketing, what would this be? To get people to buy when they are ready, get people to buy when they don’t know they are? So future proof initiatives through the way specific actions or moments are pregnant with the intent they signal unbeknownst to the actual…

Is it possible to put people before profit? We often hear this demand though perhaps without considering what is presupposed when we think of profit. As a result the claim implicated within the demand is on the activity of business, what should legitimise enterprise. …

Originally published at https://enterprisegood.com Want induces what? How does want become primary such that its legitimacy can be the given of our sociality whereby we do not question why this is the case? Can want be seen as a consequence of a lack of culture that champions its primacy to obscure we are…